Young and Ellis

Tiffany's story begins in 1837 when Charles Lewis Tiffany and John F. Young Tiffany & Young, opened on Broadway in New York. Shop sells various products, including paper and jewelry. Now, the famous blue Tiffany quickly accepted as part of their brand and bags and boxes. In 1841, another partner, L. Ellis, joined the company and the store Tiffany, Young and Ellis.

The new company sells a wide range of products, including stationery, silverware, watches, jewelry and fragrances to various other small items. In 1845 the first catalog was published by Tiffany. In 1853, Tiffany purchased her partner and the company Tiffany & Co.

Charles Tiffany was a very astute businessman, pearl earrings and new businesses were stronger. In 1868, a new branch opened in London and the company was founded, with Tiffany as president and treasurer. After winning the gold medal for jewelry and cash Grand Prize at the Paris Exposition in 1878, Tiffany & Co. quickly became one of the most popular jewelers and silversmiths in the world, food is one of the crowned heads of Europe and the newly rich are getting richer and the American Civil War . That same year, Charles Tiffany purchased and cut to the famous Tiffany Diamond, 128,5 carats of diamonds was perfect yellow gold, freshwater dancing pearl which is still held by the New York office today.

In 1886, Tiffany & Co introduced the settings Tiffany, in which a sample is fixed six claws on the foot ring, which is the maximum light through the pavilion facets of the diamond. Modern wedding ring was born.

In contrast to the family dynasty, Cartier and Bulgari, Tiffany, Charles Tiffany was performed only for the company. When he died in 1902, left property worth 35 million, was his sole heiress of Louis Comfort Tiffany, his eldest son, who made jewelry for Tiffany's, but it was better for his work in the Art Nouveau stained-glass windows are well known.

In 1905 the company moved into a new building at Fifth Avenue and 37 Street, and were taken two years later, John C. Moore, illusion pearl necklace the great grand-son of a jeweler Tiffany in the early days, became the president of Tiffany & Co.

Tiffany's sales steadily increased for the first three decades of the 20 th century, but the cut after the stock market crash in 1929, even the rich luxury goods. Within ten years, Tiffany's sales fell sharply in 1940, the company was to remain in their reserves dip only in the company. London shop was closed and moved Uptown Tiffany for the sixth and last time on the southeast corner of Fifth Avenue and 57 th Street, where they built a $ 2,500,000 seven-story Art Deco building. Louis B. Moore succeeded his father as president this year.

That was in 1950 that the name was Tiffany is known worldwide, thanks to Truman Capote's novel Breakfast at Tiffany's ". The success of the film with the same name, starring: Audrey Hepburn, which she wears a necklace Tiffany Diamond, on the company's reputation improves.

While other 20-century Tiffany & Co enjoyed mixed states. Shiny jewelry designs by people like Jean Schlumberger, Elsa Peretti, Angela Cummings, and Paloma Picasso, as well as commissions from the rich and powerful, some of the highlights of some of the bad decisions that the company was taken over several years, Avon Products Inc Offset , a leading manufacturer and distributor of cosmetics and jewelry.

upscale image Tiffany suffered under the new regime, and the other to power in mid-1980's, the company received more stability. Combined with the 1980 and the present, a number of brilliant new design, with clever marketing solutions, see, Tiffany & Co maintain their position among the leading jewelry houses in the world.